VIRGINIA A. KOENIG

DIGITAL ART DIRECTOR

My passion is to create amazing design concepts out of nothing that not only look good, but also work.

 

My ultimate goal is always to design the most attractive web experiences, focusing on conception and UX.

DE / EN

Skills.

CREATIVE CONCEPTION

PROJECT MANAGEMENT

ILLUSTRATIONS & GRAPHICS

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CONTACT

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INFORMATION

Birthday

Hometown

Matarial Status

22.04.1993

Zurich ZH

Single

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LANGUAGES

German

Englisch

French

Italian

Mother tongue

First Certificate

Basic knowledge

Basic knowledge

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INTERESTS

  • Drawing, painting
  • Play the piano
  • Fitness workout

Education.

  • UX Design
  • UX-Lab-Sessions 
  • Rapid-Prototyping
  • Testing
  • Interaction Design
  • Accessibility 
  • Responsiven Design

Bachelor of Arts in Creative Media


  • Focus on graphic design

  • Project management: development and implementation

  • Creative concepts: planning and implementation

  • Design Theory, Media Studies, Media Law & Media

    Management, Business Administration & Management

  • Marketing & advertising psychology

  • Communication & multimedia presentation

Illustrative basics – basics in drawing, graphics and painting – introduction to editorial illustration, logo design, book illustration, typography – methodical approach

Basic training in photography, 3D objects, image and visual communication – orientation and preparation for a degree in art and design

1st – 2nd grade secondary school A

Work experience.

Conception and development of advertising campaigns – Project management – UX Design – Webdesign – Corporate Design – Print Media – Link between the development and design team – High service orientation

Certificate of employment

 

Graphic design

  • Design of various graphic works such as logos, illustrations, icons, infographics, banners etc.
  • Design of print media: magazines, brochures, flyers, postcards, business cards, posters, stickers etc.
  • Development of new corporate designs
  • Creation and implementation of layout and creative concepts
  • Graphic development and redesign of existing layouts
  • Safe handling of all common Adobe Creative Cloud applications
  • Quality control and assurance

Web design

  • Creation of graphic design concepts
  • Creation of layout mockups taking into account best practices
  • Implementation of the mockup using the WordPress CMS system
  • Content maintenance in CMS systems such as Wix and WordPress
  • Graphic redesign and revision of existing websites, banners and newsletters
  • Continuous further development of web design concepts
  • Ensuring functionality and usability

Social media marketing

  • Creation of concepts for push and remarketing campaigns
  • Creation of content, visuals and short advertising clips for campaigns
  • Regular creation and publication of organic posts for customer accounts
  • Community management

Email automation

  • Set up and create email automation with MailerLite
  • Revision of the layout considering the usability

Certificate of employment

 

Creation of individual training plans – implementation of trial trainings & personal training – nutritional advice – customer care – sales – organization and management of group fitness courses – background administration & administration

Certificate of employment

 

Design and further development of various layouts (logos, websites & print material) – further development of web design concepts – compliance with and expansion of the CI / CD

Certificate of employment

 

Design of the window area (shop window) as well as the indoor area (sales area) – responsibility for compliance with and implementation of all internal visual specifications – ensuring a sales-promoting product presentation to increase sales – responsibility for planning and implementing visual design – ensuring competitiveness, through step keep up with the market trends – initiate better merchandising techniques in cooperation with the store manager – ensure the maintenance of visual standards – ensure weekly communication with the store managers about visual guidelines, problems and challenges – plan / introduce all special promotions in the stores

Certificate of employment

 

Fashion advice – customer service – teamwork – goods acceptance and sorting – attractive presentation of the goods in the store – implementation of campaigns and sales campaigns

Certificate of employment

 

Success-oriented organization and planning of a department – ensuring excellent customer service in the sales room, in the cabin and at the cash registers – development of sales strategies and product presentations – planning of campaigns and sales campaigns – training, further development and assessment of the team