L | T | C
Corporate Design – Latin Travel Collection
COLORS
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Different shades of turquoise were chosen to reflect the beauty of the sea in all it’s parts.
STATIONAIRY
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In the case of the letterheads, great care was taken to ensure that design from the logo continued as a red thread. Smooth transitions were created through slight gradients, like it can be seen when the sea meets the beach.
LOGO
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The logo should reflect the joie de vivre of Latin American culture. The hummingbird is a messenger of love, light and hope and conjures a smile on the face of the beholder.
The font for this was also kept very filigree and light.